This Privacy Policy explains how Alloy Personal Training, LLC (“Corporate”) and independently owned and operated Alloy Personal Training franchise locations (collectively, “Alloy Personal Training,” “we,” “us,” or “our”) collect, use, share, and protect your information when you interact with our websites, microsites, mobile applications, scheduling tools, landing pages, digital forms, and marketing systems.

By accessing any Alloy website, microsite, or submitting your information, you agree to the practices described in this Privacy Policy.

1. Information Collected

We may collect the following types of personally identifiable information (“PII”):

• Name
• Email address
• Mailing/billing address
• Phone number
• Payment information (credit card, bank account—processed via secure third-party gateways)
• IP address, device information, and browser data
• Form submissions, scheduling inquiries, or messages
• Fitness or program-related preferences you provide voluntarily

2. When Do We Collect Information?

We collect personal information including name, phone number, email address, and any information voluntarily submitted through our forms.

3. How We Use Your Information

We may use your information to:

• Provide Services
• Process transactions
• Respond to inquiries and customer support requests
• Contact you about appointment reminders, consultations, or program information
• Send marketing communications (email, text, voice) with your consent
• Improve our website, services, and user experience
• Prevent fraud or protect security
• Deliver SMS communications related to our services.

4. SMS/Text Messaging & Telephone Communications (TCPA Compliance)

By providing your phone number and affirmatively opting in, you consent to receive messages from Alloy Personal Training:

• Marketing messages
• Transactional updates
• Appointment reminders
• Calls
• Text messages (SMS/MMS)
• Prerecorded or artificial voice messages

These may come from:

• Alloy Personal Training corporate
• The specific Alloy franchise location you interacted with
• Approved partners supporting our business operations

Messages may be sent using:

• Automated telephone dialing systems (ATDS)
• Phone systems
• CRM platforms
• Texting providers

Mobile Information Sharing Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Full TCPA Consent Language (Opt-In & Opt-Out)

By opting in, you agree:

“By clicking ‘Yes, I agree,’ I consent to receive marketing, transactional, and informational messages from Alloy Personal Training, LLC or the specific Alloy Personal Training franchise location I am interacting with, and their approved partners. Messages may be sent via phone, text, prerecorded/artificial voice, or automated dialing systems. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to opt out, HELP for help. This consent applies even if my number is on a Do Not Call list.”

You may opt out anytime by replying:

• STOP to end texts
• HELP for assistance

5. Data Sharing With Franchise Locations

Alloy Personal Training operates under a franchise system.

Your information may be shared between corporate and the local franchise location you contact (or that serves your geographic area) to:

• Respond to your inquiry
• Schedule visits
• Provide services
• Send reminders and updates
• Follow up for membership or appointments

Each franchise is independently owned and responsible for its own privacy compliance.

We do not sell your PII.

6. Cookies, Analytics, and Tracking

We may use:

• Cookies
• Google Analytics
• Facebook/Meta Pixel
• HubSpot tracking
• Advertising or remarketing pixels
• Device or browser identifiers

 

These tools help us improve site performance and understand user behavior.

You can disable cookies through your browser settings.

We honor Do Not Track (DNT) signals.

7. Third-Party Disclosure

We do not sell, trade, or transfer your PII to outside parties, except for trusted partners assisting with:

• Payment processing
• Scheduling
• CRM and communications
• Website hosting
• Email and SMS systems
• Security and analytics

These providers must keep information confidential.

Any information you provide to us will either be emailed directly to us or may be stored on a secure server.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

No mobile information will be shared with third parties / affiliates for marketing / promotional purposes. information sharing to subcontractors in support services, such as customer service, is permitted. all other use case categories exclude text messaging originated by the end-user and consent; this information will not be shared with any third parties.

We will use all reasonable efforts to ensure your personal data is not disclosed to regional / national institutions and authorities, unless required by law.

8. Third-Party Links

We do not include or offer third-party products or services on our website.

9. Google Advertising Disclosure

Google’s requirements are outlined here:
https://support.google.com/adwordspolicy/answer/1316548?hl=en

We currently do not run Google AdSense but may in the future.

10. CCPA/CPRA & State Privacy Rights (CA, CO, VA, CT, UT)

If you live in a state with privacy laws (e.g., California), you may have rights to:

• Access your personal information
• Request deletion
• Correct inaccuracies
• Opt out of data sharing for marketing
• Understand categories of data collected

We do not “sell” or “share” data for cross-context advertising.

To exercise rights, email us at:
📩 [email protected]

11. GDPR Notice (EU/UK Visitors)

If you access our site from the EU or UK, we process your data under:

• Legitimate interests
• Contractual necessity
• Consent where required

You may request:

• Access
• Correction
• Deletion
• Restriction
• Portability

12. Children’s Privacy (COPPA)

We do not market to or knowingly collect information from children under 13.

13. Data Security

We implement appropriate technical and organizational measures to protect personal data. We use security measures including:

• Malware scanning
• SSL encryption
• Secure networks
• Limited-access systems
• Third-party payment gateways (we do not store credit cards)

 

14. Fair Information Practices

In a data breach, we will:

• Notify affected users via email within 7 business days

We follow the Individual Redress Principle.

15. CAN-SPAM Act

We collect emails to:

• Send information
• Respond to inquiries
• Send marketing content

If you wish to unsubscribe, please email: [email protected]
We will remove you from all future correspondence.

16. Changes To This Policy

Policy changes will be posted on this page.
The updated date at the bottom indicates the latest revision.

17. User Rights

You may request access, correction, or deletion of your personal data by contacting us at email: [email protected] .

18. How To Contact Us

If you have any questions regarding this privacy policy:

Alloy Personal Training
2500 Old Alabama Rd, Suite 24
Roswell, GA 30076

📩 Email:  [email protected]

Updated February 16, 2026